Our Team

Co-founders

The people driving brand-up are seasoned professionals in international business development, brand building and health & beauty markets — united by a passion for taking exceptional products global.

Hernando Acosta

Hernando Acosta

Co-Founder

OTC & FMCG — Marketing

Former CEO & CCO within leading international food, skincare and consumer health companies

  • 35-year track record of growing companies and building brands nationally and internationally
  • Experience across multiple business industries from FMCG to OTC
  • Marketing and consumer brand building expertise in Food, Skin Care and Health Care
  • Strategic thinker with the ability to execute and deliver the plan
  • Multinational business experience, multilingual, strong networker and negotiator: all key skills to develop international business
Vincent Jadoul

Vincent Jadoul

Co-Founder

OTC — Export

Former Export Director & BeLux Customer Service Director | Executive Committee Member of a leading pharmaceutical group

  • 20+ years driving international growth, strategic deals, and cross-border partnerships
  • Founded Export Department & launched foreign subsidiary
  • Built high-value B2B relationships with SMEs and MNCs globally
  • Strategic thinker delivering long-term, sustainable growth
  • Multilingual, culturally adept, ensuring effective communication and collaboration in diverse international settings

Want to work with us?

We're always open to conversations with talented people who share our passion for brand development and international markets.