brand-up, it's official!

Today marks the official launch of brand-up BV, a Belgian international business development company dedicated to building and expanding Health & Beauty brands across global markets.

Founded by Hernando Acosta and Vincent Jadoul, two seasoned professionals with decades of combined experience in consumer health, skincare, and nutraceuticals, brand-up was born from a shared conviction: exceptional products deserve exceptional reach.

brand-up operates on a unique co-investment model — sharing both the risks and rewards of building international brands. Rather than acting as a traditional distributor or agent, brand-up embeds itself in the success of each brand it partners with, bringing expertise, network, speed to market, and genuine commitment to long-term growth.

“We created brand-up to fill a gap in the market for brands that are too good to stay local,” said Hernando Acosta, Co-Founder & CEO. “There are extraordinary products in Belgium and beyond that simply lack the right partner to go international. That's the gap we exist to fill.”

Vincent Jadoul, Co-Founder, added: “With over 20 years of international business development experience between us, we know what it takes to build brands that travel. We're excited to begin this journey and to work with brands that share our ambition.”

brand-up is headquartered in Schilde, Belgium, and is already operating with a portfolio of three consumer health brands: OSYNE®, NutriMax, and Cytoderm®.